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Prospecting
Sucks!
by Dan S. Kennedy
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How To
Bring Professional, Effective DIRECT-RESPONSE ADVERTISING
& MARKETING To The Network Marketing Business
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NEVER
"COLD PROSPECT" AGAIN!!!
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Prospecting Sucks
Is Packed With Real World, Useful Strategies And Ideas!
(As you will see, this
book is not a motivational business book that's
full-of-hot-air hype and little substance. It's loaded with
street-proven methods that you can take to the bank. And that's
why you're in business, right? To take something to the bank! If
so, read on.)
Here Are Some Of The
Topics That You'll Find In This Powerful Book:
- A distributor in a
long-distance company who mailed 500 letters to small
businesses and achieved a 443% Return On Investment! (p.
44)
- How an Amway
Diamond used the methods in Prospecting Sucks to
create a successful retail sales program with zero net
cost (p. 43)
- The best-kept
secret: how a single letter, properly written, can
generate income for decades (p. 57)
- How to zero in on
prospects who will specifically relate to your interests,
education and background (p. 67)
- Using Lead
Generation Advertising: what it is, and what it is not
(p. 39)
- How to use automated voice
mail systems such as Amvox (TM) to screen non-qualified
prospects (p. 75)
- The central,
critical ingredient that's necessary to turn MLM-averse
prospects around 180 degrees so they finally "see
it" (p. 33)
- Why most MLM
"mailing lists" are almost totally worthless
(p. 58) and where to find highly responsive, rarely used
lists (p. 59)
- The Internet: the
hidden dangers of using it as a prospecting tool, and an
explanation of where it is appropriate (p. 79)
- The myth of
"The 100% Autopilot" MLM business and the
difference between that and "Autopilot
Prospecting" (p. 10)
- "Recruiting
Tapes" and what they're capable of; also, what
they're not capable of (p. 85)
- How to selectively
identify databases and audiences that are a "Rifle
Shot" for the exact kinds of prospcts you want (p.
61)
- How to effectively
implement "Zero-Net-Cost" advertising systems
and a vivid example that ran for years in Success
Magazine (p. 48 & 51)
- "Non-obvious"
publications and how to cater to their exact audience (p.
45)
- Financial analysis
and how to use it to optimize your system (p. 64)
- Specialized
strategies for national advertisers (p. 48)
- When Infomercials
work and when they don't (p. 49)
- Examples of highly
successful direct-response ad campaigns and discussion of
their results: how well they worked and why (p. 50)
- User-adaptable
examples of advertisements and sales letters for Network
Marketers (p. 68-75)
- Where to go to find
an entire collection of proven advertisements used
successfully by Network Marketers (p. 52)
- A laundry list of
MLM myths, lies, and insider secrets that you need to
know about (and most folks don't know about) (p.
9-19)
- Using advanced
technology tools to assist your advertising efforts and
minimize the time you spend with non-qualified people (p.
77)
- FAXing and
Broadcast FAX: when to use it, when not to (p. 81)
- FAX on Demand: how
to leverage it for more persuasive results (p. 82)
- "High
Tech" vs. "Duplicatability" (p. 83)
- A 20 year veteran
describes leadership skills that really make an
organization stick together (p. 87)
- Why people fail to
recruit at opportunity meetings (p. 94)
- The single, often
misunderstood but awesomely powerful sales technique that
is above all others (p. 95)
- How to make your
presentation a "Multi-Million Dollar"
presentation (p. 106)
- Advertising systems for
non-MLM industries that use similar methodology (p. 117)
Order Your Copy of Prospecting
Sucks
Go back for a thorough description of
what this book is designed to do and who it is for
Go to the next page for "A Blast
of Brutal Honesty" by the author, Dan Kennedy (Who is this
guy, anyway?)
Copyright (c) 2000 Fulcrum. All rights reserved.
Amway and Amvox are
registered trademarks of Amway Corporation, Ada, MI USA. The materials
on this site are neither manufactured nor endorsed by Amway. Other names
are trademarks of their respective holders.