"A Blast Of Brutal Honesty" From the Author

My name is Dan Kennedy, and I've been involved in MLM, off and on, for over 20 years.*  My corporate consulting clients have ranged from Amway to start-ups.  Currently, I consult with one of the largest, fastest growing and most respected companies in the industry.  One of my individual distributor, private clients made over 1-1/2 Million Dollars last year.  Over two million of my "recruiting" and "product" tapes prepared for a couple of companies are in circulation right now.  I also command high fees for developing "new" recruiting strategies and tools for many industries, like insurance, financial services, real estate, and direct sales.  But you may know me as a speaker or author; I speak to over 200,000 people a year and frequently appear on events with Zig Ziglar, Tom Hopkins, Jim Rohn, Brian Tracy, as well as former U.S. Presidents and dignitaries, celebrities and famous athletes.  Six of my books are available in bookstores.**

Companies of all types and sizes hire me to teach their salespeople how to eliminate "cold prospecting" from their business.  And I'm here to tell you that you CAN build your network marketing business without an ounce of cold prospecting drudgery.  That's one of the reasons I've written this new book: PROSPECTING SUCKS.  Not only does it summarize everything I know and teach about how to use smart positioning, my own 'Magnetic Marketing', direct response advertising, lead generation 'magnets', etc. to build your kind of business (with zero "manual labor" prospecting)...it also reveals insider, little-known truths about the MLM industry and gives you a big dose of reality, which may not be yummy-tasting when you swallow it, but may save you a lot of money, wasted effort and frustration, and may even make you a great deal of money.

You can read my book at no risk; if, for any reason, you're unhappy with it and don't want to keep it, you can return it for a full refund.  I sell well over a million dollars a year of my books, audio cassettes, courses, systems, etc. on such a guaranteed basis, and I've done so for many years, so you can rest assured you'll get an immediate refund just for the asking.  (I'm betting you'll not only want to keep it, but that you'll want to buy a quantity of them for your people, recommend them to others, and so on.)  Admittedly, the book's a bit 'pricey', but I promise you the content is very different from anything you've ever read or heard or been told about MLM, and is worth far, far more than the book's cost.  You may be a bit offended or annoyed by some of what you read.  You may have "fantasies" de-bunked and find that uncomfortable.  But I dare you to read this book and not find it and me a welcome breath of fresh air in an environment largely full of hot-air hype, misinformation, and rah-rah motivation.

 

 

A Few Of The Important Subjects Covered In This Book

1.   Meet "The Professor of Harsh Reality"
2.   MLM Lies, Myths & Fantasies That Can Cost You Dearly
3.   Little-Known MLM Realities that You Can Profit From
4.   How To Use Lead Generation Advertising & Baby-Step Marketing/"Auto-Pilot Recruiting"
5.   Five Ways to Sensibly Use Direct-Mail
6.   The Truth About "Recruiting Tapes"
7.   Positioning vs. Prospecting: How To Magnetically Attract Good Prospects & Have Them Begging You To Accept Them
8.   What To Do To Have Credibility And Authority When You Haven't "Made It" Yet (No-Don't "Fake it 'Til You Make It")
9.   What You Can Expect & Get From The New Technologies: Internet, Conference Calls, Broadcast FAX, Fax On Demand, Voice Mail, etc.
10.  Public Speaking/Group Presentation Tips From The Man With the "Million Dollar Speech"
11.  How To Correctly Predict The LIkelihood Of A Company's Long-Term Survival
12.  The 5 Philosophies Of Building A Network Marketing Business, Pros & Cons of Each
13.  Understanding "The Critical 72 Hours Factor": How To Immunize New Distributors Against Discouragement
14.  The Powerful Secret of "Affinity Prospecting"

I'd like a copy of my own

*As a professional speaker and consultant, I do not join or participate in any network marketing companies, to avoid conflicts of interest.  My clients in this industry trust me and rely on me never to be directly involved in recruiting or building an organization.  (Please do NOT waste your resources sending me information in an attempt to interest me in your particular business.)
**A schedule of public seminar dates/locations where I'll be appearing with various other top speakers and celebrities, and a catalog of all my business publications will be sent with your book.
Contents of this page copyright 1998 Kennedy Inner Circle, Inc.  Website operated independently by Fulcrum which is solely responsible for its contents.